Week 5 Readings Chapters 10-12

11Feb10

This week we were asked to read Groundswell chapters 10-12 for class.  The book went into detail on how you can incorporate the three elements of groundswell thinking into your organization: Take small steps that have big impact: To describe this the authors used the Dove Campaign for Real Beauty, as an example. The key […]

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Tags: Groundswell, public relations