For this weeks reading notes we were asked to read chapters 8 & 9 of “A Survival Guide To Social Media & Web 2.0 Optimization.”

  • Media Communities: Social sites where you can save, share, and comment on multimedia items. It’s another way internet users have found as a great way to connect with one another, by finding similar interests around images & videos.
  • Media Communities are also used as a way to increase your exposure in the Social Web by adding your images & video to these media communities.
  • Image Sharing Sites: These are a way for people to get a high amount of exposure on your photos and other images. If used correctly it can be used as a way for potential clients & readers to find you through posted pictures!
  • Flickr is the most popular site for sharing images.


  • Widgets: Widgets are snippets of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or websites. These are customizable by the user and offer ways for users to pull information rom the widget’s orginating site.

The book suggets a postive way to work widgets into your strategy:

  • Use widgets and badges to show your site visitors where you are in the social web
  • Use widgets to pull images, video, events, books and other information from media or other communities
  • Widgets add interactivity to your site!
  • Create your own widgets
  • Only install widgets from trusted sources

After searching through PROpenMic I found a blog post by Richard Bailey titled “PR Student 2.0.” Mr Bailey described the difference between the PR 1.0 student and the PR 2.0 student, and the importance of being the 2.0 student.

He described a PR Student 1.0 student as a student that is principally motivated by assignments, not by attendance points or participation, this 1.0 student likes to get through with the minimum amount of work possible.

He described the PR Student 2.0 is different this student knows the border objectives than the degree qualification. This student is focused on gaining work experience, networking (on and offline) and building her brand reputation.

He said that to him it’s obvious that PR Student 2.0 would be the obvious choice to higher. I think that with new technology and with the tough job market, you have to strive to be PR Student 2.0. It is exciting to me to see that today people are looking for students that are motivated by gaining work experience and networking, one of the greatest things about studying Public Relations is that I feel many people I go to class with are motivated by just that.

Obviously, I am motivated by doing well in class, but overall I like to ask questions, because I want to know how I can apply things in the “real world.” Also, I realize to be a PR Student 2.0, you need to use social media to your best advantage. You should show that you are staying current with technology, and putting your best foot forward. I feel that it’s important in Public Relations to get your name heard and what better way to market yourself than to use social media!  

I feel that being a PR Student 2.0 is very important for succeeding in today’s Public Relations world!

For our topic of the week we were asked to listen to Barbara Nixon’s interview with Kneale Mann, and write our response to the interview.

What Did I Learn?

  • “Circle of Influence”: Kneale described how people are more likely to make decisions via their circle of influence. However, with the introduction of Social Media your “Circle of Influence,” has gone from simply your personal friends you know at home, to friends half way around the world! I really never thought of this as something that came from Social Media, but realizing how many people I “tweet” with that I do not know in person makes me realize how this is true.
  • I also learned about Social Media when working for a company. Kneale said that you are always on record and that you represent that company with everything. I really do agree with this, with Facebook you are able to put the network for the company you work for, and if someone searches that network, and you have an inappropriate photo, that will reflect on your entire company! It’s important for everyone who uses Social Media to remember that!

What Surprised Me?

  • Kneale really stressed the importance of blogging, and what surprised me the most, is how important he feels blogging is. As a student, and a “newbie” to social media, I think one of my biggest issues is feeling like I do not know what to write that people will care about. Kneale said that he was the same way when he started, and that makes me feel a lot more confident as a new blogger.
  • Kneale gave the advice to: “Just WRITE!” he said it is not about the numbers, it’s about what you’re interested in and what your focus is!  I think as a new blogger, I am really concerned with numbers and I realized that when I write about something I am interested in, others that are interested with find an interest as well.

What do I want to know more about?

  • Kneale said that if you do social media properly, when you meet someone you’ve talked to on social media sites, in person, it will be like “eliminating the first three dates,” when you meet them. I guess I would really like to know more about advice he has for doing “social media properly.” Maybe advice on how to be a good microblogger and more.

Listen to Social Media & Students

In today’s show of the podcast: Social Media & Students check out an interview with the author of Socialnomics, Erik Qualman. During the interview between Erik Qualman and the host of “Social Media & Students,” Mackenzie Stratton, Erik gave a lot great input on the advantages of using social media. Erik also highlighted how students can use Social Media effectively and gave some tips on how students can create a positive “digital tattoo.” The author also gave some additional information on how he got his start in social media. This podcast is just over 25 minutes long and is broken down as shown below:

  • 0:00:00 Beginning of Podcast
  • 0:00:51 Beginning of interview with Erik Qualman
  • 0:02:41 What advice do you have for students entering the workforce in regards to social media use?
  • 0:04:12 “Digital Tattoo” & what to avoid when creating your social media personality
  • 0:06:33 Promote yourself without bragging about yourself
  • 0:08:51 What to “Tweet” about to gain followers and use social media effectively
  • 0:11:23 Find your social media identity beyond the label of “student”
  • 0:13:00 What makes social media so important?
  • 0:15:39 Word of Mouth to World of Mouth
  • 0:16:56 Are big companies still in the dark about social media?
  • 0:19:40 “What is Twitter?”
  • 0:20:50 How Erik Qualman stumbled into Social Media
  • 0:24:45 Conclusion of Interview with Erik Qualman
  • 0:25:34 End of Podcast

After reading PR Week’s article, “Tiger Woods Calls in Former White House Press Chief Ari Fleishcher for Advice,”  I have realized the importance of how Public Relations Professionals are to celebrities like Tiger Woods.

The article discussed how Ari Fleishcher who work for George W. Bush has been brought in to reintroduce Tiger Woods, after his three-month break. The break is due to the allegations that broke last year that Woods had several sexual-affairs.

Fleishcher runs his own sports PR company that specialises in handling crisis communication. The article quoted Steve Martin ( M&C Saatchi Sports & Entertainment CEO) who said: “‘Tiger Woods desperately needs good PR advice. He has not got his strategy right so far. The press conference was awkward. It won’t be turned around quickly for him but a PR plan needs to be created carefully.”

This article was really interesting to read, because it’s refreshing to read an article where Public Relations professionals are shown as being needed. I think lately with the economy, Public Relations is seen as an added bonus, and not a necessity. In reality though, to keep a successful company, or image, consulting with someone who works in the field of Public Relations is one of the smartest things to do. This is not the time to take a risk with your company, Public Relations professionals are trained in handling crisis situations, and keeping a company afloat.

Reading this article made me realize that with social media, and the fast paced society of today, Public Relations professionals are even more of a necessity. While the Tiger Woods situation is not the best situation to draw a light on PR, it is refreshing to know that people do see an importance in PR.

This week we were asked to read Chapter 7 of the Survival Guide to Social Media and Web 2.0 Optimization. This chapter focuses on Social Bookmarking and Crowd- Sourcing.

Social Bookmarking is something that I am working on trying to become more comfortable with using. It is a great way for you to save your favorite blogs and websites in a public space.

  • When using social bookmarking the book suggests keeping in mind that the social web is about interacting, sharing and collaboration- not self promotion. It’s a great way to bookmark, tag, and comment on sites that interest you and a way for you to connect with people with similar interests.
  • The book also says there is nothing wrong with bookmarking your own web pages and blog posts, sa long as the site allows it, and balance it out with other sites.
  •  The book suggests using as a social bookmarking site.

Crowd-sourced news site allows it users to determine the popularity of a news story, blog entry, or website through various types of votin or rating systems.

  • Digg is an example of a crowd-sourced news site. It encourages people to “digg” the stories they like, which brings up the most “dugg” stories.

For the Topic of the Week for this week, we were asked to view at interview our professor, Barbara Nixon, had with Martin Waxman. After we viewed the interview we were asked to respond to the video.

Martin Waxman, is the president and co-founder of Palette Public Relations Inc., a public relations agency in Canada. Waxman stated in his interview that his company focuses on three things: Simplicity, Energy and Integrity, I think these things make a successful and respectable company, and I was really delighted to hear these are the type of things their company strives for. Waxman stated that one of the companies they work for is called Botanical Paper Works, a company that makes greeting cards and paper with wildflower seeds in the paper that you can plant in the ground. They do the Public Relations for this company in both Canada and the United States.

1. What did I learn?:

I learned a lot from the interview with Martin Waxman especially things that will really benefit me as a future graduate in Public Relations. Waxman gave some really great insight as to what he as an employer looks for in interns or possible employees. Waxman stated that he looks for traditional public relations skills. He stated that while these skills are not the only thing of importance, they are still not going away, and that without these skills, a public relations professional will not be successful. Secondly, Waxman said he looks for employees who have an understanding in who communication people are, employees who have an understanding of tools, and who are using skills in a smart way. Waxman said that blogging is also something he looks for as important, but it is important for students who blog to look out for typographical and spelling errors. When I heard this come from an actually employer of a successful Public Relations agency, I realized the importance of still using my writing skills in blogging.

2. What Surprised Me?

I think something that really surprised me would be Mr. Waxman’s example of how social media helps an individual become heard. He stated that in the past you could complain and complain about something but it would never really go anywhere, but not with one quick tweet it is easily amplified, because of this company’s need to begin to monitor what’s being said. He used the example of an “eboarding pass,” when flying Air Canada he had his e-ticket on his Blackberry, and struggled with getting through both security, and through his gate onto the plane with the e-ticket. He later blogged about why they would send him this e-ticket to use, if it did not work. A year later he heard directly from Air Canada who stated that they were monitoring and making changes to the e-tickets. While Air Canada took a while to reply, it was really cool to hear how he was still heard, and it really surprised me how social media is able to make everything more interactive and personal.

3. What Do I Want to Know More About?:

In the beginning of the interview Martin Waxman stated how when he started his company Media Relations was their core. However, he said with social media his agency is different, in a good way, than they expected. I’d really like to learn more about how social media changed what they expected their company to be. What exactly changed? When did they begin to see the changed? Have his friends who work for other PR agencies seen the change as well?

Overall, watching this interview was extremely beneficial, and I was pleasantly surprised to learn so much in just 25 minutes!