Reading Notes Week 15: Measuring Your Success

19Apr10

This week we were asked to read chater 14, of “A survival guide to social media and web 2.0 optimization” by Deltina Hay.

This chapter explains that there is no simple way to measure your success on the social web. However, knowing what you want to accomplish when using social media will help you to measure your success.

The authors tell us to Know your goals! These goals may include:

  • Increasing Website Traffic
  • Driving sales or new business
  • Monitoring brand awareness
  • Improving customer relations
  • Managing Reputation
  • Establishing Credibility
  • Creating Buzz
  • Improving public relations

Lastly, the book references Peter Kim of BeingPeterKim.com from his definition on measuring social media based on user interactions, he lays out this framework:

  1. Attention: This is the amount of traffic your content gets over a period of time
  2. Participation: This is the extent to which users engage with your content (blog comments, wall posts)
  3. Authority:  This would be trackbacks or links to your content
  4. Influence: This is the sizer of the user base that subscribes to your content (on your blog for example)
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One Response to “Reading Notes Week 15: Measuring Your Success”

  1. 1 mbutle

    I support the “untouched” look. I walk around “untouched” everyday with my natural face. I think that if you cannot find yourslef attractive without make-up then you probably wont find yourslef attractive without. The media does a bad job in influencing people and their self – image. Jessica made a very bold statement in my opinion by going bold faced.


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