Social Media & Students Podcast: Interview with Erik Qualman


Listen to Social Media & Students

In today’s show of the podcast: Social Media & Students check out an interview with the author of Socialnomics, Erik Qualman. During the interview between Erik Qualman and the host of “Social Media & Students,” Mackenzie Stratton, Erik gave a lot great input on the advantages of using social media. Erik also highlighted how students can use Social Media effectively and gave some tips on how students can create a positive “digital tattoo.” The author also gave some additional information on how he got his start in social media. This podcast is just over 25 minutes long and is broken down as shown below:

  • 0:00:00 Beginning of Podcast
  • 0:00:51 Beginning of interview with Erik Qualman
  • 0:02:41 What advice do you have for students entering the workforce in regards to social media use?
  • 0:04:12 “Digital Tattoo” & what to avoid when creating your social media personality
  • 0:06:33 Promote yourself without bragging about yourself
  • 0:08:51 What to “Tweet” about to gain followers and use social media effectively
  • 0:11:23 Find your social media identity beyond the label of “student”
  • 0:13:00 What makes social media so important?
  • 0:15:39 Word of Mouth to World of Mouth
  • 0:16:56 Are big companies still in the dark about social media?
  • 0:19:40 “What is Twitter?”
  • 0:20:50 How Erik Qualman stumbled into Social Media
  • 0:24:45 Conclusion of Interview with Erik Qualman
  • 0:25:34 End of Podcast

4 Responses to “Social Media & Students Podcast: Interview with Erik Qualman”

  1. I agree Erik Qualman has some amazing insight… I loved the book too! Moreover, when you consider he wrote the book in 2008 (2 years ago) that shows he was, and still is, very much on the cutting edge.

    Perhaps my favourite quote is: “You will not longer search for products, they will find you”…

    Anyway, I actually love Erik’s stuff so much I interviewed him… I’ve uploaded it here if you want a copy:

    • 2 Mackenzie

      Awesome thank you! Yes, he has great insight into what is going on in the Social Media World. He also had really great advice for students in college and soon-to-be grads, from his own experiences. He thinks of thinks realistically and in a way that everyone can enjoy and understand.

  1. 1 Tweets that mention Social Media & Students Podcast: Interview with Erik Qualman « Mackenzie Stratton's Thoughts --
  2. 2 Public Relations Matters » Blog Archive » How Twitter Makes Me a Better PR Professor

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